Any network marketer worth their weight in salt has heard the term of attraction marketing and if you’ve heard it, but you’re not implementing it, then shame on you!  What I’ve found is though many have heard the term, few truly understand attraction marketing and how it comes into play with “finding” the very best prospects to buy your products and join your business.

In its simplest form, the concept attraction marketing is YOU; branding YOU, Inc.  You are branding and promoting yourself, not your business opportunity or network marketing company.  You see, you don’t “find” prospects with attraction marketing, they find you.

Now, why wouldn’t I pitch my opportunity first? Isn’t that the whole point, to get people to join my business?

NOT!

And here’s why.  Your best prospects are in a targeted market and that market is other network marketers.  They could be people who were previously in network marketing before, are currently in it today or actively buying information about it.

Why would I target other network marketers?

• Network marketers already believe in the business model.  They don’t have to be sold on it like your family members and friends.
• Serious network marketers have already spent money in the industry.
• Serious network marketers want to succeed.
• Serious network marketers are willing and eager to use anything that will help them succeed.

Ok, you and this attraction marketing thing still don’t make sense.  What in the world would I market to other network marketers who are probably in a company already and won’t join me anyway?

Great question, grasshopper!

Allow me to answer with a question; what does every single network marketer need help with? Recruiting customers and prospects, right?  Right!

So, why not market a complete solution to that problem in the form of an attraction marketing system.

You’re going to market two things:

1. You, Inc., because people don’t join business opportunities, they join people.
2. Your attraction marketing system because people want solutions!

Lastly, you bring your opportunity into focus as a solution to other problems faced in the industry or with mlm companies specifically.  After and only after you market the “How”, do you market the “Who, What, When, Where and Why” of your company.

Here Lies Old School Network Marketing

This is the exact opposite of how the average networker works and the average networker is BROKE, BUSTED and DISGUSTED because they’re still holding onto the traditional ways of network marketing and those ways are DEAD!

Here are the specific tools of attraction marketing:

1. You, Inc. and the value you share with others – By constantly learning and having a valuable set of skills to share, having access to tools, systems, and leadership, you are seen as a leader and leaders are attractive to other aspiring entrepreneurs, hence “attraction marketing”.

You have value to offer and you give without want.  You provide leadership by sharing this information with others and directing them to systems and training where they can also grow and duplicate success.

2. Lead Capture page – A high-converting web site that offers a compelling offer (free information, video, training, etc) in exchange for the prospect’s contact information.

3. Auto-responder – Email service that allows you to deliver  designed and targeted follow up messages to your prospects to further build your relationship, deliver valuable information that educates, sells your product, service or system on autopilot for you 24/7.

4. A Funded Proposal – The long and short of a funded proposal is the art and science of offering a low priced information product that is targeted to your niche market and provides value to your prospect. Usually in the form of a training course or ebook which provides a fast, high converting retail sale for you so you can monetize your list building.  This way, your business receives ongoing cash and you’re making money off your prospects even if they don’t decide to join your primary company.

5. Affiliate Marketing – Additional offers of valuable products and services in your target niche which you can offer to your list for long term sales. Can you say more money, more money, more money?  Remember, some of these people haven’t joined your primary company, but you’re still making a profit off of them.

Attraction Marketing is a highly effective way to optimize and leverage your home based business. It will explode any business using these tools the right way.

If you want your very own attraction marketing system, fully customized to BRAND YOU including the keys I gave you and MUCH MORE, go here NOW!  OR you can continue to R.I.P. with the other average marketers.

Fontella Williams is an online entrepreneur and the author of this blog which seeks to empower home based business owners and network marketers to build successful businesses online. Her goal is to teach fundamental cutting-edge strategies that you can implement right now. She believes in you and wants you to become madly successful. Learn more about her by clicking “About Us” and you can also stay in touch with her on “Facebook” and Twitter.

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Do you how many videos are uploaded to YouTube every day? Hundreds of Millions. In fact every minute something like 13 hours of video are uploaded to YouTube.  That’s a staggering amount of videos. And here’s the thing – it’s not just for entertainment, it’s much more than that. People are uploading all sorts of stuff – How To’s, reviews of products, launches of products – you name it, it’s there. Read the rest of this entry

Your resource box, also known as the bio-box or author’s box is the primary reason for you to write and publish articles! Because, in there, you can give a call to action to whatever you want your readers to do.  Like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader.

Read the rest of this entry

So you’ve planned your article and now you’re ready to actually write it down. In Day 2 of this article marketing series, that’s exactly what I’m going to share with you – how to write in a way to connect with your readers. In short, using the AIDA formula. This video is chopped full of golden nuggets to make your content shine.

Read the rest of this entry

So let me ask you a question, what made you click on the link to read this article?  Think about it, with all that we’re exposed to on the internet every second of the day, the barrage of emails, articles on Facebook, and links on Twitter, what makes you decide what you’re going to look at…The Headline.

Some experts say that 90% of the effectiveness of your content depends on the headline.  Funny thing is that usually we spend much more time creating and editing the body of an ad, article, etc. – and the headline or title is just created on the spur of the moment. BIG mistake.  If the reader does not find the title interesting, intriguing, or at least… annoying or controversial – they will not read the rest.

Ok, so since examples are always clearer, I’m going to share with you 10 killer headlines you can use to grab the attention of your prospects.  Now, there are hundreds of them, but this will at least get you started.  They are in no particular order.

1. Secrets Of…

The “Secrets Of” headline will impact your prospect and grab their attention because people want to learn secrets and most people are just plain nosy.  It’s like someone telling you they know a secret, you just have to pry it out of them.  They will have to read on or buy your product or opt-in in order to find out the “secrets”.

Example:

The Secrets Of Successful Internet Marketers

Inside Secrets To A Successful PPC Campaign

2. How To…

The “How To” headline offers the easiest, and in many times, the most effective approach to headline creation.  All you have to do is begin with the words “how-to”, and follow that up with a hard-hitting benefit(s), offers, etc… A “How To” headline grabs your prospect’s attention because it tells them they’re about to learn something new that could benefit them.  The headline should tell them how to get their benefit faster, cheaper, easier, etc.  If you’re ever struggling to find a good headline in a hurry, there’s no more reliable approach than the “how-to”.

Example:

How To Get Out Of Debt In One Year Or Less!

How To Sponsor More Reps

How To Get Maximum Exposure For Your Blog

3. The Question…

The “Question” headlines are great involvement devices.  A question often commands a reaction from the prospect, thereby involving them in your concept, idea or thought process. Questions by their very nature beg to be answered.  However, the key to using this type of headline is to focus your question clearly on the prospect.

You need to ask questions of the prospect that make him want to read on to discover the ultimate answer. Questions that are of particular interest to a targeted audience are even more involving. The purpose is to get the reader to quickly assess their situation or to start to think about their current condition.  Involve them and they’ll be drawn inside.

Example:

Do Fears Hold YOU Back?

Do You Feel Frustrated With The Money You’ve Been Making?

4. The Command Headline

The “Command” headline is a directive that is used to get prospects out of their “comfort zones” by giving a clear indication of what they should do now.  The actual command component of these types of headlines begins with a verb. It’s a direct call to action of some sort. “Do This” “Stop Suffering From…” “Claim Your Free Pass…” are a few examples of phrases that indicate a command.

Example:

Don’t Spend Another Second Struggling To Keep Up With Information Overload–Read This NOW!

This Is Your Window Of Opportunity. Open It.

Join Me And 3 Other Top Marketers For A No Holds Barred Training Session Tonight

5.  Step-by-Step…

The “Step-by-Step” headline grabs your prospect’s attention because people don’t want to be confused.  When they buy a new product or are seeking ad desired benefit, they want simple take-you-by-the-hand steps or instructions.

Example:

An Easy Step-by-Step Website Design System That Takes Newbies By The Hand

You Can Laugh At Money Worries If You Follow This Step-by-Step Plan

6.  How I…

The “How I” headline will get your prospect’s attention because it’s not only showing them how to get the desired benefit, but you, the “I” are telling them and not some big corporation.  It’s more personal than the “How To” headline and will draw your prospect into your content.

Example:

How I Made A Fortune With A Fool Idea

How I Improved My Prospecting Skills In One Evening

7.  Truth About…

The “Truth About” headline grabs your prospect’s attention because most people are skeptical and suspect they’re being lied to by businesses.  I mean, how many of us have been burnt by another person or business at least once in our lifetime?

Example:

The Real Truth About MLM Compensation Plans

The Truth About MonaVie

8.  Reasons Why

The “Reasons Why” headline can work well because it promises to reveal some important information the prospect should know about.  This technique usually begins with a specific number and lures prospects in with an approach that arouses their curiosity.  People love to know the answers and a “Reasons Why” headline promises such answers.  It’s almost a challenge to the reader—to learn these reasons and compare them with his own ideas and beliefs.

Example:

7 Reasons Why You Should Be Using My Lead System Pro

10 Reasons To Start Your Own Home Based Business

9.  Numbered

The “Numbered” headline technique features a specific number as an actual reference point.  It’s similar to the “Reasons Why” headline, but the number can actually reflect many unique points such as the number of secrets an article reveals, or the number of ways your customer is bettered by using your product or service. “Numbered” headlines work well because of their reference to a specific number which appears much more credible and believable to the prospect.

Example:

The 7 Secrets That Can Make YOU A Better Speaker.

13 Secret Marketing Tools That Will Help You Build Your Business, Gain More Free Time And Put More Money In Your Pocket Every Week!

10.  Now You Can

The “Now You Can” headline will grab your prospect’s attention because people usually don’t have their desired befit yet, if they are even considering reading your article.  Now they can learn how to get that benefit by reading the rest of your content.

Example:

Now You Can Have An Endless Supply of Leads Forever

Now You Can Have Prospects Chasing You

And because I’m so kind, here’s a bonus headline for you:

Tired Of…

The “Tired Of” headline creates a lot of impact with your prospect because people get tired of the old things in their life, the same ‘ole same ‘ole.   To achieve their goals or desired benefits, people know that something has to change.

Example:

Aren’t You Tired Of Working For Someone Else?

Tired Of Just Getting By?

Use these headlines to start your own headline swipe file if you don’t have one already.  Also, another great source of headline inspiration is the check-out line of your grocery store.  In particular, look for magazines related to achieving goals or improving something – women’s magazines, men’s health, fitness, home décor, etc.

These headlines are written to draw in hundreds of thousands of readers.  Write down the headlines you see and see if you can modify them to fit your business.

If  you found this article informative or helpful, please share it with others by clicking the Facebook and/or retweet buttons above or the Bookmark & Share button below.  It’s greatly appreciated.  Thanks

Fontella Williams is an online entrepreneur and the author of this blog which seeks to empower home based business owners and network marketers to build successful businesses online. Her goal is to teach fundamental cutting-edge strategies that you can implement right now. She believes in you and wants you to become madly successful. Learn more about her by clicking “About Us” and you can also stay in touch with her on “Facebook” and Twitter.

Fontella Williams

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s website

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There is no more valuable skill you could acquire as a marketer, than the skill of creating attention-grabbing headlines.  It’s a skill that once mastered, can be used anytime, anywhere, to attract more prospects, increase your conversion rates, and boost your profits!

Headlines are the first thing most prospects see.  It’s your one big chance to interest and influence a selected audience with your message.  If you want your messages to get noticed, you need to have headlines that not only work, but, work extremely well.

Did you know that your headline will determine as much as 95% of the success of your article?  Article marketing success on the internet depends heavily upon how the article is found by readers.

Myth: Most people will read your articles because they came to a website and started browsing just like they would at a book store.

Fact: Most people search the Internet using one of the major search engines.  They will type in between 1 to 5 keywords that are related to the topic of the article or information they are looking for.  The search engine will then deliver results that best match their interest.

Goal: Find your articles in the search engine results for the keywords and topics that are most relevant to the content of your article.  Most search engines give heavier weight to the first 3‐5 keywords and a lower priority to the rest.

The first 3‐5 words of your article title determine the success of your article in terms of how much traffic your article will generate back to your website.

You can maximize your article marketing strategy by understanding keyword research and creating keyword‐rich, article headlines. You can create massive amounts of traffic to your articles and website thanks to the search engines who love keyword‐rich headlines.

As your introductory point of contact, headlines are often your only chance to capture the attention and stimulate the interest of the people you must reach to achieve the results you want.

They set the stage for the audience and they either grab a prospect’s attention, or they don’t.  This rings true whether the document is a blog post, an article, a facebook post or even a tweet.

When your headline succeeds, you’ve overcome the greatest obstacle facing all marketers; you’ve won over –at least for the time being– a receptive audience for your message.

If, on the other hand, your headline fails to attract and interest an audience, the rest of your content is rendered completely useless.

What Is A Headline, Anyway?

In the simplest of terms, a headline might be described as the “lead-in” or “opening” of any type of communication.  An effective headline consists of a carefully selected group of words that does any, or all of the following:

• Communicate a benefit
• Introduce a compelling offer
• Reveal news

Regardless of the approach, every successful headline is directed at a specific audience. The intention is to:

1. Attract the attention of the largest possible, target audience, and…
2. Arouse their interest and ignite their desire for more.

Ideally, you want to make your prospect “rubberneck” to pay attention to your message, the same way we pay attention to a fire truck or police cruiser on the side of the road.  Use whatever tools and techniques you have available to interrupt the mental focus of passers-by so they give all your words their undivided attention.  That’s what a good headline can do for you; capture attention and fuel interest.

Why Are Headlines So Important?

Headlines are the first thing someone sees the moment your content appears before them.  Headlines provide you with your best chance to pull prospects inside to the heart of your message.  Any communication that lacks an effective, direct headline or opening, can only attract a small fraction of its full potential audience.

If the headline seems interesting to the reader, chances are, they’ll continue reading.  And that’s exactly what you want them to do.  For you to achieve the desired results, your prospects must read beyond the headline and take some kind of action, as detailed in the body of your message.

If your headline fails to attract interest, the reader’s gone in a flash.  The result: you lose your audience and any possible chance at gaining a new prospect or making a sale.

It’s crucial that your headline draws an audience to your message.  You’ve got to burst out of the gate with your strongest, most explosive handful of words… something that compels your best prospects to read further and to take action.

So it makes sense to focus your greatest efforts on evolving a headline that is attention-getting, interest-inspiring, and the most compelling collection of irresistible words that you can possibly muster.  A strong headline alone can dramatically improve your odds of success.

Read On or Move On?

Headlines are the prime determining factor.  The headline tells prospects whether they should “read on” or “move on”.

With such a daily barrage of messages coming at us from all directions, from the moment we rise until we rest, it’s not surprising that most of us only scan headlines with our “filters” operating at high capacity.  Those filters can also be “blinders” that prevent even the best targeted prospects from gaining the full benefit of your message.  What this means is that your headlines have to work even harder to attract attention.  The world is getting busier and more competitive everyday.  Headlines that work are those that break through the barriers to reach their intended targets.

Your headline is the appeal that attracts hungry prospects.  It dangles something of immense interest in front of them.  The idea of the headline is to only give the reader a sample—just enough to whet the appetite and stimulate the desire for more.

In my next post, we’ll cover the top ten killer headline styles and how to use them.

If you found this post informative, please share it with others by clicking the Facebook and retweet buttons above or the bookmark and share button below.

For Article Marketing Success, use this Free Strategy to Drive Hordes of Traffic to Your Site, Get You Hundreds of Quality Backlinks and Increase Your Profits.

Fontella Williams is an online entrepreneur and the author of this blog which seeks to empower home based business owners and network marketers to build successful businesses online. Her goal is to teach fundamental cutting-edge strategies that you can implement right now. She believes in you and wants you to become madly successful. Learn more about her by clicking “About Us” and you can also stay in touch with her on “Facebook” and Twitter.

Fontella Williams

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s website

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What is content marketing? Though you may not know the term or may call it something else, you engage in it everyday. Content marketing is a broad term that refers to creating and sharing valuable content as a means to convert your prospects into customers and leads.

The primary goal is to get them to opt-in to your site so you can deliver content via email, autoresponder or some method over time. Your content marketing can consist of videos, articles, press releases, Squidoo, etc.  Though there are many strategies you could use to market your content, there is but one formula to do so effectively.

Let’s take a look at the three obstacles for turning prospects or “suspects” into leads and customers. They must:

• Know you
• Like you
• Trust you

If you cannot establish a relationship based on these three things, it will be very difficult for you to turn prospects into leads, customers, and hopefully team members.

So how do you do that?

Remember the keyword research we did? That’s your starting point.

Your prospects typed in a specific keyword to find a solution – and ended up finding you. Now, it’s up to you to convert them into leads. You want your visitors to identify with you and more importantly, show them that YOU identify with THEM and can understand what they’re going through. Remember, we talked about keeping the focus on THEM.

Your content can be a powerful weapon in this battle if you learn how to use it effectively using this magic formula.

Here’s the simple formula to remember when creating content. It’s a marketing principle made famous by such gurus as Gary Halbert. It’s easy to use and it doesn’t cost you a thing. In fact, the only tool you’ll need is a little creativity.

The AIDA Formula:

• A – Attention

• I – Interest

• D – Decision

• A – Action

ATTENTION

The first job is to get the ATTENTION of the prospect, no matter what form of marketing you’re using. If you don’t grab their attention, game over! In article marketing, this is done with the headline. Your only goal here is to get them to stop and pay attention.

Some ways to get people’s attention are to:

*Ask a question
*Cite a startling statistic or fact
*Make an offer

INTEREST

After getting your reader’s attention, you should follow-up with enough information to encourage people to continue reading. Accomplish this with the bucket brigade method, meaning your writing should flow. Your first statement should leave them wanting to read the next, and so on and so on.

This part should either persuade, inform or both. It should also follow logically from your headline, expanding on that idea. It could provide more details or supporting information. Or it could help demonstrate your expertise and therefore build your credibility in the eyes of the reader.

One of the best ways to develop interest from your reader is to tell them what you can do for them. Talk in terms of their needs and how they might benefit from using your product, service, ebook, e-course, etc.

The most important thing to remember is that at this stage, you need to give them a good reason to continue reading.

DECISION

Once you have your reader’s attention and they are interested, then you need to get them to make a decision. Some ways to do that are:

*Demonstrate your credibility and expertise
*Offer a bonus or incentive
*Show how your product or service might help them

ACTION

This is the easiest part. Once you’ve gotten your reader this far, you need to tell them clearly and simply what the next step is and give them a good reason for taking it. You create a Call to Action.

Here’s a tip:  Read other blogs to see how they create a call to action, then adjust it to fit your article.

Here are a couple ways to apply the A.I.D.A. formula:

Writing an Article:

• Attention – Grab it with the headline
• Interest – 1st paragraph
• Decision – Look at your resource box
• Action – Go visit your website, blog, video or capture page

Making a Video:

• Attention – Title of the video
• Interest – Tell a story, use humor
• Decision – Whether or not to go to the website; watch part 2 of the video
• Action – Tell them what you want them to do.

In summary, you simply want to:

1. Grab their attention – you only have 5-7 seconds to do so
2. Give them a reason to keep reading
3. Get them to make a decision
4. Tell them what action you want them to take

The A.I.D.A. formula is an easy and effective way to add power to your marketing pieces. By using it, you can substantially increase the return on your marketing activities – at no extra cost.

Generate Leads No Matter What Marketing Strategy You Use!

PS.  Please leave your feedback and if you found this article informative, spread the love by clicking the “Bookmark and Share” button below, or by sharing it on Facebook & re-tweeting it on Twitter above.

Fontella Williams is an online entrepreneur and the author of this blog which seeks to empower home based business owners and network marketers to build successful businesses online. Her goal is to teach fundamental cutting-edge strategies that you can implement right now. She believes in you and wants you to become madly successful. Learn more about her by clicking “About Us” and you can also stay in touch with her on “Facebook” and Twitter.

Fontella Williams is an online entrepreneur and the author of this blog which seeks to empower home based business owners and network marketers to build successful businesses online. Her goal is to teach fundamental cutting-edge strategies that you can implement right now. She believes in you and wants you to become madly successful. Learn more about her by clicking “About Us” and you can also stay in touch with her on “Facebook” and Twitter.

Fontella Williams

View all posts by Fontella Williams
s website

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So, how do know when you have a good keyword that you can easily dominate? There is a secret rule of thumb to go by. Now, don’t use this as an exact measure, it’s merely a starting point, especially for beginners. However, the more you practice keyword research, the better you get and you’ll be able to expand your horizons.

Let’s say you only had time to produce one article or video or hubpage, etc.  Wouldn’t you want to stack all the odds in your favor to ensure you came out on top?  Well of source you would.   Now don’t get me wrong, of course, you’ll have to do more than just write the article, you’ll have to write an effective article with good keyword density, submit that content to various article directories, social media outlets, bookmarks, etc., but all of that would be a moot point if no one found it, which is exactly what would happen if you don’t give yourself this advantage. Your articles will be sucked into an eternal abyss never to be found.

Now, we don’t want that to happen, so let’s jump into this video and find out the secret rule of thumb you should be using when doing keyword research.

Please remember to leave your comments and/or your keyword research techniques. Also, don’t forget to spread the content.

Now go here to get more detailed training on keyword research and how to use it effectively to conquer the internet.

Fontella Williams is an online entrepreneur and the author of this blog which seeks to empower home based business owners and network marketers to build successful businesses online. Her goal is to teach fundamental cutting-edge strategies that you can implement right now. She believes in you and wants you to become madly successful. Learn more about her by clicking “About Us” and you can also stay in touch with her on “Facebook” and Twitter.

Fontella Williams

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Would you like your content to rank on the front page of Google? Yeah I hear ya’ saying duh! who wouldn’t?  But do you know how….Keyword Research 101 will show how to do just that.

No matter what kind of business you’re in or marketing strategies you use on the internet, there is one fundamental fact that cannot be ignored, unless you use the techniques behind keyword research 101, you will not be successful in getting people back to your website.

However, having just anybody visit your site is not enough.  I know you’ve heard people say they’ve gotten 10,000 visits to their site in one day.  I’ve even heard 2,000,000 visits in 3 months. And you go, wow, if I could get that many people to my site, I’d be set….. WRONG!

You see, in order for your business to be successful, you must attract people who are interested in the product or service that you are promoting. In other words, your visitors must be targeted prospects. Now of course, you don’t want to stop people from visiting your site, but most of your success will be based on targeted people landing on your site.

Ok, ok, so how do I do that?  Well, I’m glad you asked.  Let’s get into the tips and strategies of Keyword Research 101.

I know, I know, where’s the rest?  Well, I figured because you’re probably at work trying not to get caught by your boss or that pesky co-worker that’s always in your face, I’d better keep it short.  But don’t fear, in my next post, I’m going to deliver just what I said.  Scout’s honor (Do you have to be a former girl scout to say that, because I wasn’t.  If so, my apologies to girl scouts everywhere.)

Fontella Williams is an online entrepreneur and the author of this blog which seeks to empower home based business owners and network marketers to build successful businesses online. Her goal is to teach fundamental cutting-edge strategies that you can implement right now. She believes in you and wants you to become madly successful. Learn more about her by clicking “About Us” and you can also stay in touch with her on “Facebook” and Twitter.

Fontella Williams

View all posts by Fontella Williams
s website