facebookSo, one day I’m on a friend’s wall posting a nice little quote and thanking her requesting me as a friend when I  noticed another post someone left on her wall.  It went a little something like this:  Hey Mary, here’s a powerful inspirational video I thought you’d enjoy, etc. with a Youtube video attached.  Now there was something intriguing to me about the message because another link was attached. I clicked on it and you won’t believe what I found.

Now being a Criminal Justice major and having worked several years in corporate America as a internal private investigator, I’m predisposed to research.  I’m like a hound dog on a mission and I can’t let up until I get the facts, so I was naturally inclined to click on that link and follow the trail and here’s what I discovered.

There’s a new Facebook tool that you may not be aware of.  In fact, it was just released to the general public on July 6th.  You may have been on the receiving end of this tool, and not even realized it.

Here’s what this tool does and it’s pretty amazing….

It allows you to have your very own customized Facebook application.  Now what does that mean exactly?  It means that you can now send personalized wall posts to ALL your friends and those posts can be either text, video, image or audio.  Brilliant, right?  Let’s say you have 3,000 friends, how long would it take you to send them all a personalized message?  When I say personalized, I mean with their name, just as you would do in Aweber.  You can include action links to your blog, video, etc.

But, stop the presses….

If you’re anything like me, you also see the potential for abuse and major issues with Facebook, like getting your account suspended or banned for sending thousands of messages simultaneously.

So, being the old sleuth that I am, I picked up the phone and got in touch with the actual developer and founder of the software and here’s what I was told.

The messages are not sent all at once.  They are throttled at a pace of 10 messages per minute, as to appear like a human and not a bot.  Hence, it will send about 600 messages every hour.

He told me, “knock on wood” (his words) that no one has ever had their Facebook account banned, although they may have had certain applications disabled, like not being able to include links in messages anymore.

Bring on the SPAM

Now, we all know that once this thing gets out there, it will ignite a deluge of posts from all the uninformed spammers posing as “network marketers” and that’s the problem, along with possibly having your account banned.  Although, to the developer’s knowledge, it hasn’t happened yet, it is very much a possibility.

To his credit, I will say, he is a true marketer and has worked in advertising for many years.  Before July 6th, this product was only used with his private clients to build their marketing campaigns.  He expressed what unfortunately most marketers don’t understand that this tool is intended to “build relationships”, not spam people with business links.

To that end, he’s releasing a how to market properly and build an email list component to this software as well.  Be forewarned, he said the price will go up, once that is added, but anyone who jumps in before that will be grandfathered in at the original monthly cost.

What are some results?

Well, I know some marketers using this and one had 500 people added to their fan page overnight, yet another had some of their Facebook apps disabled as a result of sending about 700 messages, but their account was not banned.  So, you be the judge.  To some, the rewards and benefits just may outweigh the risks.

A carefully thought out campaign using this tool could do wonders for your business.  One of the developer’s clients is a success coach who only uses it to send daily inspirational and quotes of the day and as a result his business has skyrocketed.

Where Can You See More About This?

Here’s the link to see more about this tool and no, I am not an affiliate (though I may kick myself later). :oops:

I’d love to know what you guys think about this. Do you think this is a good idea?   I think it’s a great tool, but for right now, I’m a little apprehensive about trying it, but I may do so in the future.  Is there anyone out there who’s trying it now?  If so, what have your results been?

Tools are only as good as the person using them.  To use or any other tool without proper marketing skills and training is like driving a car without brakes.  The car is powerful and it’s moving but inevitably, it will crash and burn.

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Fontella Williams is an online entrepreneur and the author of this blog which seeks to empower home based business owners and network marketers to build successful businesses online. Her goal is to teach fundamental cutting-edge strategies that you can implement right now. She believes in you and wants you to become madly successful. Learn more about her by clicking “About Us” and you can also stay in touch with her on “Facebook” and Twitter.

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